Who We Are

Our Core Ideology

Core Purpose: To help people embrace positive change

Core Values:

  • Empowerment through talent discovery and focused application
  • Moving beyond what is expected-no limits
  • Restlessly getting better and better at what we do
  • Innovate-not just renovate

Envisioned Future: 

Become widely known as a role model of Positive Transformation and one of the most engaging Training & Development companies in Europe

Vivid Description: 

We are a team of experts, dedicated to helping people discover and make the best use of their talents, so that they can lead a personal and professional life in full happiness. We are active across Europe and deliver our services in English, Spanish, Greek and Russian, meeting the needs of our diverse clients with respect and passion for excellence. Each of our experts has at least twenty-five years of proven record of success in their specialist subjects, having trained and coached employees and managers, working for some of the biggest global businesses. We are proud of our team and their dedication and we restlessly invest in everybody’s strengths and shared purpose. We are honored to say that every time our clients are at the crossroads of change, we are there for them to help them choose the right direction.


Why Do People *Hearts* Us?

I am free to learn at my own pace, follow my own schedule and choose the subject I like. Great study portal for people like me.
Mina Hollace
/ Freelancer
MaxCoach is my best choice. Their tutors are smart and professional when dealing with students.
Madley Pondor
/ IT Specialist
I am happy with their arrangement of lessons and subjects. They reflect a scientific investigation.
Luvic Dubble
/ Private Tutor
I'm a very strict person so I require everything to be organized and neat. MaxCoach guys just got me.
Florence Themes
/ Multimedia Admin

Corporate Clients


Ludmila Lytkina - Marketing and Brand Management Expert

2017 University of New York in Prague, Strategic Management, Global Marketing & Brand Management Professor

2017 Poli Consulting, Business, Marketing and Sales Consultant for CIS and Baltics

2015 Independent Marketing Consultant

2014 AVT Business School, Executive MBA

2011 Marketing Director, Lidskoe Pivo (OLVI Group) Finland & Baltics

2009 Independent Brand Consultant & Trainer, Belarus- Founder of The School of Brand Management Young & Rubicam, Kiev, New Business Strategy Director

2003 Synovate Global Market Research Company, New Business Development Director, Ukraine & Belarus

2001 Belarusian Economic University

Indicative Clients in Training and Consultancy: LG, Danone, Erste Bank, SMK, AIS, Automotive, Megasport, Ferrero, Microsoft, Coca-Cola, Samsung, Nokia

Areas of expertise: Brand Management, Marketing Strategy, Strategic Management, Product Development, PR, Project Management, Coaching

Juwana Jenkins - Strategic Communications Expert

2021 Senior Practitioner Certification,

European Mentoring and Coaching, Brussels, BE

2021 TedX Speaker, Prague, CZ

2021 Senior Coach, MBA Program, University of New York in Prague

2013 MA in Professional and Business Communication,

La Salle University, Philadelphia, USA

2012 Certificate in Coaching and Mentoring in Management, Institute

Of Leadership and Management, Staffordshire, England

2007 Career/Professional Development Professor,

University of New York in Prague

2005 Executive Director, Charisma International

2004 Managing Director, Prague Spirit

Indicative Clients in Training and Consultancy: SAP, Maersk, RWE, PWC, Adler, Nestle, Automotive, Energy, Publishing, IT

Areas of Expertise: Communication and Soft Skills, Interpersonal Communication, Presentations, Motivation, Cross-Cultural Communication, Diversity and Inclusion,

Personal Development, Mentoring, Coaching, Facilitation

Helen Zubritska - Sales and Customer Expert

2021 University of New York in Prague, Senior Practitioner Coach for MBA students

2021 One-to-One coaching and mentoring for SME owners

2019-2021 GA.ME Europe, Co-Founder, company trainings and team-building employing gamification

2010-2014 GreenPan Eastern Europe, COO Developing and managing distribution network for 23 Eastern European countries
2002-2019 Savitar Brands, COO distribution and manufacturing of household brands
University of Kyiv, Ukraine, Diploma in Foreign Languages
Indicative Clients in Training and Consultancy: Bayer Pharma, University of New York in Prague, Doterra, TerraMia, Novum Global
Areas of expertise: Coaching and Mentoring, Sales and Customer Service, Marketing Strategy, SME Development

Sotiris Karagiannis - Sales Strategy and Customer Service Expert

2017 Graduate Business Programs Director, University of New York in Prague

2015 University of Strathclyde, Glasgow, Strategy-Analysis Evaluation Lecturer

2009 Potential Training-Development-Consultancy, Managing Partner, Senior Trainer 

2006 Dale Carnegie Training, Greece, General Manager and certified trainer

2000 University of Strathclyde, MBA

1990 Lesley University, Master of Education 

1985 PAGE Foundation College, Managing Partner, Education Consultant

1980 Hellenic Shipyards, Personel Management Specialist 

Indicative clients in training and consultancy: Astra-Zeneca, Amgen, Bayer, i-square (Apple distributor), Janssen, Johnson & Johnson, Danone, Mondelez, JTI, Abbott, Swarovski, Novartis, Roche, Coca – Cola HBC, Oracle, TUI, 3M, Pipelife, Elbisco, Zito-Luks

Areas of Expertise: Sales and Customer Service, Negotiations, Presentation Skills, Leadership, Change Management, Cross-Cultural Management, Strategic Management, Culture Change, Coaching, Training Coaches EMCC Accredited Coach

Carlos Davidovich - Neuromarketing and Consumer Behavior Expert

2016 University of New York in Prague, Professor of Neuromarketing 

2013 Optimum Talent, Executive Coach

2003 MRC International, Partner Director, coaching and leadership programs

2000 Gentron Ltd, CEO Biotech company 

1998 Parmacia Corporation USA (Pfizer)

1990 Hoffman-La Roche Biotech Business Unit Head 

1990 Business School Lausanne, MBA

1978 Medica Degree, School of Medicine, Argentina Psychology, Clinical Psychopathology, University of Barcelona Spain 

EMCC: European Mentoring and Coaching Council Certification 

Indicative clients in training and consultancy: Telefonica Spain, O2 Czech Republic, Mazda, Louis-Vuitton, Hoffman-La Roche

Areas of Expertise: Neuroleadership, Neuromarketing, individual and group coaching, strategic planning, marketing and sales

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